會展管理： 由會展四個構面加上各行業來說明，在每個構面之說明均以實務操作為主，理論為輔，兼具多元整合與引導產業發展特性。 教材內容： Ch01 會展管理概論 Ch02 會展產業對國家的經濟貢獻 Ch03 政府與公協會等非營利組織對會展產業的影響 Ch04 展覽產業的生態結構 Ch05 會展人員應具備之專業知能與態度 Ch06 以參展商需求策略為重點之展會策略 Ch07 展會作業程序 Ch08 舉辦展覽前評估 Ch09 展會籌備 Ch10 展會前作業 Ch11 展會中作業 Ch12 展後作業 Ch13 展會績效評估 Ch14 展會顧客關係管理 Ch15 會議作業管理 Ch16 獎勵旅遊 Ch01 Introduction to Exhibition Management Ch02 Contribution of the exhibition industry to the country's economy Ch03 The impact of non-profit organizations such as government and public associations on the exhibition industry Ch04 Ecological Structure of Exhibition Industry Ch05 Professional knowledge and attitude that exhibition personnel should possess Ch06 Exhibition strategy focusing on exhibitor demand strategy Ch07 Exhibition operating procedures Ch08 Pre-exhibition evaluation Ch09 Exhibition preparation Ch10 Pre-exhibition work Ch11 Work in the exhibition Ch12 Post-show homework Ch13 Exhibition performance Ch14 Exhibition customer relationship management Ch15 Meeting job management Ch16 Incentive Travel